Green Star Products, Inc. (GSPI) is working to grow and develop its in-house, consumer forward products offered by Primo Chalk and Healthy Planet Products.

GSPI currently has two acquisitions: Primo Products, LLC d/b/a Primo Chalk and HP Products, LLC d/b/a Healthy Planet Products. Both e-commerce businesses have secured a Walmart contract that will put them on the shelves in a combined 900+ stores by the end of 2024! This milestone of production demand needs working capital to increase inventory, staff, distribution/raw materials, marketing, and more. 

We also seek additional strategic acquisitions of carefully curated products to enhance and accelerate growth, profitability and our competitive edge into the future.

Key Highlights

• Two Acquisitions  

• Walmart Contracts

• Genuine Foresight 

Our Competition

Eco-Friendly Household Cleaners and Fitness Chalk

We will compete with many companies in the eco-friendly household cleaners and fitness chalk industries. This includes well-known cleaning product companies, environmentally focused cleaning companies, and gym and fitness accessory companies. There are also other companies with similar branding goals and more may be created in the future. Some of these competitors have more marketing and financial resources than us and can take more risks. They might also try to get funding from the same sources we do.

Therefore, we will be competing for investors and funds in a market where money for eco-friendly household cleaning products and fitness chalk might not grow as fast as the demand.

Fitness Chalk Competition

Fitness chalk is becoming popular, similar to craft beers and microbreweries. Metolius was the first to make chalk specifically for rock climbing with their Super Chalk, which started in the early nineties. Recently, Friction Labs has become known as the only company focusing only on chalk, and new companies like Patxi Usobiaga’s PUC Chalk are appearing overseas. While most brands claim their chalk is unique, few have a special process to make it different. Super Chalk uses a 'drying agent' that is safe to eat but not to inhale. It is added to their chalk in a factory in China. The process and the drying agent are trade secrets, just like the methods Friction Labs uses to improve the chalk they buy from overseas suppliers.

Eco-Friendly Household Cleaner Competition

We will compete with companies that focus on environmentally friendly products. Our main competitors are Seventh Generation, Mrs. Meyer’s, and Dr. Bronner’s, which offer natural products both online and in stores. They focus on retail with natural products.

The Honest Company, started by actress Jessica Alba in 2011, sells household products for ethical consumers. In 2021, the company made $319 million and was valued at $550 million in 2022. They sell all-purpose cleaners, hand soaps, laundry detergent, skin care, and sunscreen products. Method is another company that sells cleaning and laundry products, and they ensure their ingredients are safe and environmentally friendly.

Many other companies sell natural and eco-friendly products that might compete with ours, but they do not do so exclusively.

Major players in the household cleaning products market include Church & Dwight, Colgate-Palmolive, Godrej Consumer Products, Henkel, Kao Group, Procter & Gamble, Reckitt Benckiser, S. C. Johnson & Son, Unilever, Bombril, CareClean, and For Life Products. These key manufacturers use strategies like new product launches, celebrity endorsements, technology advancements, expanding distribution channels, and mergers & acquisitions to gain more customers.

Our Competitive Advantage

Fitness Chalk

Primo Chalk is the first and only naturally antibacterial loose chalk in the world, winning Athlete’s Choice Awards since 2009. It’s 100% made in America and its special formula improves grip performance while protecting and conditioning the skin. Using a unique mix of organic essential oils and Epsom salt, Primo Chalk has changed the grip game. Athletes like rock climbers, cross-fitters, gymnasts, bowlers, arm wrestlers, disc golfers, and shot-putters all love Primo Chalk. The company also sponsors fundraisers and competitions throughout the year to motivate young athletes and bring communities together through fitness activities.

Primo Chalk offers top-quality fitness chalk products that are sold worldwide on Primo’s website and Amazon.

Since 2021, Primo Chalk has been available on Walmart.com and is now sold in over 800 Walmart stores.

Chalk is more than just a fitness accessory; it’s a power tool. Its unique blend not only moisturizes the skin but also provides antibacterial protection.

 

HPP Eco-Friendly Household Cleaners

Healthy Planet Products (HPP) is a company that sells 100% non-toxic, biodegradable products made in the USA. They produce green products, including an odor elimination solution and a full range of all-natural cleaning and health care products. Their mission is to create green and biodegradable products that provide effective and sustainable solutions for people, pets, and the planet. HPP aims to be a leader in the green and natural category by offering consumers easy-to-use products that provide healthy solutions to everyday problems.

HPP plans to sell eco-friendly household cleaning products that are safe for the environment. They intend to sell these products to retail stores, industrial customers (like hotels, nursing homes, and restaurants), and directly to consumers. Their mission is to make biodegradable, environmentally friendly products that provide effective and sustainable solutions.

Eco-friendly, or green products, are becoming a larger part of the consumer market. These products have a smaller impact on human health and the environment compared to other similar products. HPP sells 100% non-toxic, biodegradable green products like odor-eliminating carpet refresher and biodegradable on-the-go doggy bags. Their product line includes all-natural cleaning products, mildew eliminators, closet scent enhancers, and stainless steel cleaners.

HPP products are currently available on Walmart.com, and their Room Refresher, a vacuum deodorizer product, is sold in 100-200+ Walmart stores.

Research from IRI® and SPINS®, released in June 2020, shows that consumers are buying more natural products, both before and during the COVID-19 pandemic. Steve Ramsey, an executive at IRI, stated that natural products make up more than 8% of total store sales and are growing faster than conventional products, offering significant opportunities for manufacturers and retailers.

Consumers of natural and organic products tend to buy more each year, and companies that understand these trends are more likely to become brand leaders. HPP will focus its marketing strategy on this eco-friendly market segment and plans to expand its product offerings through internal development and acquisitions over the next four years. HPP aims to be a healthy living consumer products company, providing environmentally safe solutions to the growing green market segment.

     

Our Plan For Market Penetration

Fitness Chalk

According to Verified Market Reports, the fitness chalk market is expected to grow quickly from 2023 to 2030. This growth is due to the increasing demand for fitness chalk for activities like weightlifting, rock climbing, and cross-fit.

Eco-Friendly Household Cleaners

Grandview Research says the global natural household cleaners market will be worth $7.8 billion by 2025, growing at a rate of 11.1% each year. This growth is because more people are aware of health and hygiene and the harmful effects of chemicals in cleaning products.

These eco-friendly cleaners are made from natural ingredients like vinegar, salt, essential oils, and baking soda, which don’t harm the environment. They are also skin-friendly, which has made them popular. Traditional cleaning products have caused health issues like asthma and skin irritation due to harmful chemicals. A report by the American Thoracic Society in 2018 found that these chemicals can damage human lungs as much as smoking 20 cigarettes a day. This has led consumers to choose natural cleaning products.

The demand for natural products with antimicrobial and disinfectant properties has increased because of concerns over germs and viruses. Governments are also working to reduce harmful chemicals in cleaning products, further boosting the market for eco-friendly alternatives.

Natural cleaning ingredients last longer and help extend the life of household items. They are less likely to cause damage compared to chemical cleaners. Most natural cleaners use plant-based ingredients that decompose easily. This shift in consumer preference towards natural cleaners is expected to drive market growth.

Government regulations on toxic chemicals in household cleaning products are also promoting the growth of eco-friendly products. Many countries have banned certain toxic cleaners, creating opportunities for eco-friendly products.

Distribution Channels

Green Star plans to sell our products through several channels: exclusive distributors, authorized resellers, affiliate programs, and directly to consumers via the Internet and home-based businesses. Initial sales will be through direct-to-consumer channels, online, and word-of-mouth advertising.

We chose these channels to reach the most customers while maintaining high quality and strong margins. We will use direct-to-consumer emails, social media, and involvement at distributor meetings and conventions.

Our mix of distribution channels will give us advantages over competitors, allowing us to respond quickly to market changes and reach markets that retail stores do not.

Online Distribution Channels

According to Grandview Research, online shopping is the fastest-growing segment, with a growth rate of 11.6% from 2018 to 2025. This is due to the convenience and ease of shopping online. Social media and Google Ads have also influenced consumer preferences for buying products online. The increasing use of high-speed internet and smartphones is expected to continue driving online market growth.

Supermarket Distribution Channels

Supermarkets and hypermarkets were the largest distribution channels in 2018, making up 62.5% of global revenue. In developing countries like India, Thailand, Indonesia, and Bangladesh, unorganized retail is a key distribution channel. Few producers sell directly to consumers. Amway is one of the largest direct sellers of household and personal care products.

Go-To-Market Strategy

• Increase social media presence on sites like Twitter, Facebook, Instagram, Pinterest, and Snapchat.
• Provide pages with earth-friendly information and remedies that meet customer needs.
• Test different marketing approaches, keywords, and other PR activities.
• Use direct sales with coupons, promo codes, online influencers, and repetitive brand marketing.

Home-Based and Gym-Based Businesses

• Focus on existing customer base and growth.
• Develop home-based selling businesses.
• Allow customers to buy in bulk at lower prices and resell for profit.
• Simplify the MLM model.

Green Star’s marketing strategy includes selling our products through exclusive distributors, authorized resellers, affiliate programs, and directly to consumers via the Internet and home-based/gym-based businesses.

We chose these channels to reach the most potential customers while maintaining the highest possible margins. We will use direct-to-consumer email blasts and other direct involvement.

Our distribution channels will give us advantages over competitors, allowing faster response to market shifts and access to markets they do not reach through retail stores.

Use of Funds

We plan to use the funds for the following:

• Acquiring new companies, including the first two we have agreements with.
• Expanding our production capabilities.
• Hiring an experienced head of Production.
• Increasing our production staff.
• Raising inventory levels.
• Hiring an experienced head of Sales.
• Adding sales staff, including experienced brand managers.
• Re-establishing and growing Primo Chalk on Amazon.
• Expanding HPP on Amazon.
• Researching and developing new products.
• Funding more acquisitions.
• Expanding digital marketing and growing our social media presence.
• Increasing sponsorship opportunities.
• Attending industry trade and sales shows.
• Growing our influence in the market.

Investor Perks

Investors will receive the following rewards:

$1,000 Investment

• 5% discount coupon for unlimited purchases of Primo and Healthy Products on our Green Star website for the next 12 months.

$5,000 Investment

• Lifetime 5% discount on purchases of Green Star branded products.

$10,000 Investment

• Lifetime 5% discount on Green Star products.
• Private tour of our factory/office.
• Rock climbing experience.*

$25,000 Investment

• All the perks above.
• Whole house cleaning using our Green Star products.
• Rock climbing lesson.*

*Investors will be responsible for all travel-related expenses.